2024
Background
Designed and executed the Startup Sprint: From Idea to MVP program in partnership with Bigger, focused on guiding early-stage entrepreneurs through the critical steps of idea validation, product development, and pitch readiness.
This wasn’t your average startup bootcamp. The Startup Sprint: From Idea to MVP program was crafted to guide founders through the most critical stage of their journey—validating, refining, and preparing to pitch their product.
As the campaign architect, I designed and executed the full marketing funnel. We launched with targeted emails, social media teasers, and community-driven messaging. Within two weeks, we gathered 100+ expressions of interest and converted 25% into program participants.
The program’s strength lay in its hybrid model: structured workshops paired with one-on-one mentoring. I didn’t just promote it—I was also part of the team delivering value, facilitating sessions and supporting founders with strategy and storytelling.
Results and Impact
By the end, 60% of the participants launched their product, walked away with clarity, confidence, and pitch decks ready for the spotlight.