2021
Belgrade Tourism Office
Visit Belgrade
Background
Telling a City’s Story Through Content
As part of Visit Belgrade’s content team, I took on the challenge of bringing the city’s charm to life online. Tasked with managing the official Instagram account, I collaborated with influencers like Tugce Durak and Ilayda Akdogan and photographers to produce vibrant, authentic content that captured the spirit of Belgrade.
Starting from just 100 followers, we built a following of 2,000+ through consistent engagement, visual storytelling, and smart hashtag strategy.
Results and Impact
Beyond follower count, we sparked a digital love letter to the city—reshaping how both locals and travellers viewed Belgrade as a destination.